Coca-Cola have been doing the rounds recently.
In Egypt, they surprised the whole industry by NOT airing their much anticipated Ramadan adverts on TV. Instead, they released a statement saying they’ll air them only on Facebook and Youtube, whilst the money saved from purchasing airtime will go into developing 100 poor villages.
Very smart move, let’s just hope they actually spend ALL that money on the villages and really make a difference.
The 4 ads they’ve released online are beautifully produced and follow the same global approach of inviting people to take an extra second to get to know others before judging them. Because without prejudice, we make a happier world.
In UAE, Coca Cola have released the first ever ‘NO LABEL’ cans. From FP7 DXB’s Facebook page:
“Coca-Cola has released the first-ever “No Labels” limited edition cans as part of an activation during Ramadan. These Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same – human.”
That’s all really nice, only Absolut released their ‘NO LABEL’ bottle in 2009. It won several awards and was massively talked about at the time.
Here’s an exert from Absolute’s website:
“ABSOLUT VODKA is proudly introducing In An ABSOLUT World, There Are No Labels, a bold and innovative project where the brand is challenging labels and prejudice about sexual identities.”
Read the ABOSLUT ‘NO LABEL’ press release here.
** UPDATE
Do you think they’ll enter it at creative advertising festivals around the world?
Or just at the Lynx maybe?
Let’s hope they’re bigger than that.
Basha out!!