Agency: Intermarkets
Country: Bahrain
Via: MediaME
[Deep breath]
First off, I despise campaigns that aim for ‘everyone’. You can smell the bullshit a mile away when you find someone trying to pitch you a product that would satisfy that fantastic unknown entity known as ‘everyone’. I’m me, they’re them. Sell me something for ME!!
So imagine my reaction when I find this campaign which not only gives the ‘something for everyone’ gist, but is not the least bit ashamed to make it the damn title. Then of course the second mistake is trying to show examples of ‘everyone’ – if you try to aim at a population of millions, even thousands, you kind of look stupid when you settle for only four examples. It’s even more embarrassing when you actually have to clarify on who I’m looking at (“She’s a designer, see? Yeah really, we wrote that on the side just to prove it!”).
Now my gripes concerning the aforementioned specimens… First, I may not be very much in touch with the Bahraini gamer community but if that dude’s a gamer I’m just dying to see what a preppy snot-nosed health-instructor looks like over there – I have a good idea of that image, which is maybe why they didn’t take a picture of that! Next – that’s not a student. No, don’t insult my intelligence, that’s not a student anywhere! Who the hell goes to college looking like that?! If I ran into her on campus I’d ask her if I know any of her students so I can check if she puts out or not! Last – that ‘professional’ is a joke. The ‘student’ looks like she can wipe the floor with him for Beelzebub’s sake!
I don’t want your damn PC’s cause I’m bloody insulted by the film-veiled lack of insight on your own customers, which apparently includes me and everyone I’ve ever known. So thanks Batelco, but no thanks. And maybe, just maybe, I speak for ‘everyone’ on that.