2 weeks ago, I gave up my Sony Explode Car Cassette/Radio. Why? Coz the radio on it is bust. Yes, lame as that sounds, I enjoy listening to ads on the radio. Here in Egypt, most of my life is spent in my car. So I try to make use of it as much as I can. My mp3 player is an exhibition of music ranging from Mozart to Metallica, TED Speeches, advertising shows and Coffee Break Spanish lessons. And sometimes, even that is not enough. Enter original Kia Cassette/Radio player with working radio, that’s been hanging out with the dust balls and few giant ants underneath my desk.

Now that i’m in radio heaven again, here are my views on some of the radio ads airing in Cairo at the moment :


Springfield Women

2 very annoying and unconvincing gals saying something like this:

Girl Number 1: Wow, I like your top, where did you get it from?

Girl Number2: Springfield Women (women pronounced wimeeaaaan)

Girl Number2: They have a new Autumn/Winter collection, it’s so cool. Check it out.

One of the irritating Girls: Springfield Women. Casual wear for men and women. Check it out

Please. If anyone knows who did this or if the person/people/agency responsible is seeing this, please contact me now on 0105355624 so I can personally swear at you. Thank you.


Kattameya Sports Something or other

Starts off with a description of what the club offers and then this happens:

Managed by smash.

Call 0900 lalala 77

Call 0900 lalala 77

(pause)

Call 0900 lalala 77

Managed by Smash

Call 0900 lalala 77

Allright. I get the point already. They repeated it so many times I forgot the name of the damn sporting club, the number, and now I hate Smash.


Sunshine Tuna

Another jingle hitting the airwaves, straight from Tarek Nour. Nothing original about the ad or song, but I gotta say it’s damn catchy. Based on a latin/samba progression, I’m singing it all day.

Efta7lak 3elbit Sunshine. Efta7laaak 3elbit Sunshine….