So this was a finalist in the last London International Awards, and I think it was a fully deserved honour. It’s also, I believe, my first post with a Qatari ad (this is a FP7 McCann production btw), which is pretty cool.
What amuses me the most about the ad, is the subtle sense of humor in it that I doubted existed in any Middle Eastern country. I won’t spell it out for you cause that’d ruin the point – it’s a cat food ad with zebras running from something, that’s all I should say. It may be that not everyone will get it, but then my respect for FP7 will just rise all the more. Good job kids.