Agency: Grey Worldwide Dubai
Country: U.A.E.
Here’s another of my picks from the MidEast Crew at the IAA, this time for Audi.
Now there’s only one grip I may potentially have for this ad: the details are too small and obscure for a print ad. It’ll be very difficult to keep a viewer focused on this for too long. But then again my gripe’s nullified, cause this here’s an outdoor ad. And in that case, this ad’s great.
No dramatic camera shots of the automobile roaring through the plains and savannahs (and come on, who really does that who isn’t Saudi?), no ultra-dramatic tagline that may only be properly uttered by James Earl Jones with a sinus infection – just a map. Which shows you why you’ll be buying the car. And if I’m anywhere that isn’t Cairo, my roadmap just might have a similar line drawn in it. And now I’m thinking of that map being in an Audi glove compartment.
What does that all mean? It means the ad works.