Client: Cadbury

Brand: Trident Blancheur

Agency: JWT Casablanca

Country: Morocco

Via: Adnationme.com

I don’t think I need to explain this one. Which is very much a good point. It takes the message Trident ads have been using for centuries and turns it into something that would make Trident’s major perk relevant. Which is another good point.

And it’s bloody brilliant. Which, I think, is the last good point.