Agency: JUNG von MATT, Berlin
Executive Creative Director: Boris Schwiedrzik, Christian Himmelspach
Copywriter: Jens Daum
Art Director: Frederik Hofmann
Via: AdGoodness
Though not an ME ad, I’m still obviously a fan of the simpler ideas regardless where they’re from.
I kept checking if the angle of the sunblock bottle is aligned with the shadow and though it seems a touch off, it still passes. I kind of like the incorporation of the product image itself (almost always in the corner) with the visual of the ad. A refreshing twist to an idea that might have not been considered great otherwise.