Advertising Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem
Copywriter: Ash Chagla
Strategic Planner: Prabhakar Iyer
Account Supervisor: Shereen Fotouh / Jayanthi Thiagarajan
The maze idea alone has been done to no end, that’s pretty well known. The problem here is the maze seems to be the clearest one of the three. The sudoku one is my personal favourite, but the three together left almost no impact on me. Yes the visual kinda sorta works with the copy, but final opinion on it is “meh” accompanied by a shoulder shrug.