Agency: LOWE Egypt
Creative Director: Hisham Kharma
Art Director: Montasser Khalil/Hisham Kharma
Copywriter: Hisham Kharma/Montasser Khalil
illustrator: Mohamed Algendy
Published/Released/Aired (Month, Year): Feb 2009
Fresh stuff here from Lowe Egypt. The illustrations are very well executed. In fact it’s so catchy that I can’t seem to get a grasp on the idea. Or the product for that matter. I’m assuming this product is just for use at the beach, and not underwater. If that’s the case, waterproof your music is a bit off. However, because it’s done so well, I don’t really seem to care what the product or idea is. Weird.
Two things: first the virgin logo is microscopic. Second, the Madonna one, I had a bit of trouble figuring out who it was.