Y&R Dubai and TBWARaad lead the way for the region so far as the promo, PR, direct, media, outdoor, radio and print Cannes Lions shortlists are unveiled today.
Y&R is shortlisted heavily in the outdoor and print categories for its work for Harvey Nichols and Land Rover, while TBWARaad Dubai has work for Beiersdorf and Henkel shortlisted in the same categories.
TBWARaad also has the first ever shortlist for Saudi Arabia, with its ‘Miniature magazines’ work for Masa Pest Control making the cut in the direct category.
Also shortlisted are Leo Burnett Cairo and Leo Burnett Beirut, the former for its work for Heinz, the latter for Khede Kasra in the PR category.
JWT Dubai has also been shortlisted in the outdoor category for its work for Band Aid, while Impact BBDO has one radio shortlist for LG.
Below, the region’s shortlisted campaigns so far:
Promo
Alternative Media: Small Scale – One Breasted Mannequin – Bare Essentials Breast Cancer – Memac Ogilvy Dubai
PR
Charity – Khede Kasra – Hariri Foundation – Leo Burnett Beirut
Best PR led integrated campaign – Khede Kasra – Hariri Foundation – Leo Burnett Beirut
Direct
Flat Mailing – Miniature Magazine – Masa Pest Control – TBWARaad Saudi Arabia
Dimensional Mailing – Swedish Wine – Solar Panels – Memac Ogilvy Label, Tunisia
Outdoor
Pharmacy – Medals – Johnson & Johnson – Baid-Aid – JWT Dubai
Retail stores – Dogs, Fire extinguishers & Stop – Harvey Nichols – Y&R Dubai
Point of purchase, small scale – Knee and desert – Beiersdorf Middle East – Hanaplast – TBWARaad
Media
Best use of magazines – Lump – Dubai Healthcare City – Impact Plus (BBDO) – OMD Dubai
Best use of ambient media: small scale – One breasted mannequin – Bare Essentials Breast Cancer – Memac Ogilvy Dubai – Starcom MediaVest Group Dubai
Best use of Mixed Media – Stop the suffering – Procter & Gamble – Leo Burnett Beirut – Starcom MediaVest Group Beirut
FMCG – Falling in love again – Mars – Starcom Mediavest Group Dubai
Radio
Home appliances, furnishings, electronics & audio visual – Song titles – LG – Impact BBDO Dubai
Press
Savoury foods – Egyptian hotdog, pizza and burger – Heinz Ketchup – Leo Burnett Cairo
Cosmetics and beauty – Car – Henkel Egypt – TBWARaad Dubai
Pharmacy – Hand, elbow and knee – Beiersdorf Middle East – Hansaplast – TBWARaad
Retail stores – Cats, rockets, birds, dogs, fire extinguishers, fender bender – Harvey Nichols – Y&R Dubai
Corporate image – Salmon, venison, eel and Lychee – Land Rover – Y&R Dubai