Agency: FP7
Country: Egypt

MEH!

The insights in the copy are true. I know I have an Etisalat chip in my draw somewhere that I will use one day just in case that offer is too good. There is a reasonable call for action and the spot shows that Etisalat knows its shit.

There’s only one problem: It is shit!

Nothing imaginative. No real idea. The shots are so and so. I mean that dude at the end throwing the chips at Egypt… Urghhh…

Also the rhyming makes me want to try and come up with rude words to rhyme with it.