I can’t believe this was even shortlisted at the #DubaiLynx. I mean really? Is this what Prasoon means by ‘cultural’?? *FAIL


I think it’s time some regional judges were introduced at the Lynx. Or at least someone who can tell the difference between something creative and something cliche.




Agency: Euro RSCG Beirut
Creative Director: Karim Achy
Copywriter: Karim Achy
Advertiser’s Supervisor: Meryem Boutahir
Art Director: Vincent Repesse