If you didn’t already notice, these set of pretty ads should read ‘Messaging’, not ‘Massaging’. Although Massaging is definitely funner. But what’s funny is these ads were sent to Ads Of The World with a typo, and then to MediaMe without. And that my friends says a lot.


This is a classic case of a creative trying to make it big. He’ll come up with the idea, write the copy and design the art. He’ll bang a logo in the corner and send it to all the blogs in the hope of making a name for himself.


The only problem is, he did them alone. In my opinion these ads prove to me that this Mohamed Gaber character is a great Illustrator and that’s it.


I don’t really see any conceivable idea here, and to top it off, there’s a typo.



Agency: Media Marquee, Egypt
Creative/Illustrator: Mohamed Gaber