JWT Beirut set up a huge unlit Heineken bottle outdoor made up of 400 neon bars, and encouraged people to log on to www.coloryourchristmas.com to help light up the bottle before Christmas.
Project: Color Your Christmas
Client: Heineken
Agency: JWT Beirut
Executive Creative Director: Iyad Zahlan
Creative Team: Carol Chehayeb / Lea Khlat