While the Effies have been around since 1968, the regional GEMAS Effies launched in 2009. This year saw a 30% increase in submitted entries, as well as a significant boost in the number of boutique/independent agencies.
Without further ado, below are all the winners. Congratulations to everyone involved, and let’s not forget the agencies behind the scenes that also played a part in the winnings.
Winners of the 2012 GEMAS Effie MENA Awards are:
Marketer of the Year:
Hala Badri, Executive Vice President, Brand and Communications, du
Grand Prix:
Interesting Times for the “Last Summer on Earth” campaign for Gravity Brewing
(This won GOLD in the Food & Beverage category)
Banking Finance & Insurance:
SILVER – The Billion Dirham SME Fund – HSBC Middle East – Mindshare & JWT Dubai
SILVER – Pay Yourself First – Emirates NBD – FP7/DXB & Starcom MediaVest Group –
Automotive:
SILVER – Ford “Can a Car” Primary Brand Campaign – Ford Middle East – Team Detroit USA
SILVER – HouseHunter TestDrive – Arabian Automobiles – TBWARAAD Dubai & OMD UAE
BRONZE – Desert Nemesis – Nissan Middle East – TBWARAAD Dubai
BRONZE – Speed Personified – Nissan Middle East – Mindshare Dubai & TBWARAAD Dubai
Retail:
GOLD – The ‘Headline News’ Cup Sleeve – Al Nisr Publishing Gulf News – Y&R Dubai
SILVER – The Sticker Wall – Nike Middle East – JWT Dubai & Mindshare Dubai
SILVER – Loose Change Menu – McDonald’s Egypt – FP7/CAI
Cosmetics & Fragrances:
BRONZE – Tough Men Choose Nivea Sensitive – Beiersdorf – Horizon Draftfcb & OMD Dubai
Telecommunications/ Mobiles & Internet:
SILVER – Alfa U-Chat – Alfa – Managed by Orascom Telecom – Leo Burnett Lebanon
BRONZE – Nokia N9 NFC Amazing Movie Experience Activation – Nokia – JWT Dubai
BRONZE – Tunisiana – The future can only be bright – Tunisiana – JWT Tunisia
BRONZE – Qtel – Arab and Proud – Qtel – Leo Burnett Qatar
Best Youth Marketing Campaign:
SILVER – Barbican Hatha Filmi – Aujan – Mindshare Dubai & Face to Face
SILVER – Coke Studio – The Coca-Cola Export Corporation – FP7/DXB & UM
BRONZE – Alfa U-Chat – Alfa – Managed by Orascom Telecom – Leo Burnett Beirut
Electronics/Computers:
SILVER – LG Electronics – 6 Motion Washing Machine for Men – LG – Mindshare Dubai
BRONZE – IBM Integrated Services Campaign – IBM – OgilvyOne Dubai
Media:
SILVER – The ‘Headline News’ Cup Sleeve – Al Nisr Publishing. Gulf News – Y&R Dubai
SILVER – LBCi Drama Launch – Ward elkhal stunt – LBCi – Impact BBDO Lebanon
SILVER – Wild Cards – National Geographic Channel Abu Dhabi – Leo Burnett Dubai
Travel, Tourism & Transportation:
GOLD – Hello Tomorrow – Emirates Airline – Starcom MediaVest Group
SILVER – The family friendly Airline, Sky Nanny – Gulf Air – Mindshare Bahrain
SILVER – Vote for Jeita Grotto – Ministry of Tourism – Impact BBDO Lebanon
Best Use of Social Media:
GOLD – Inches to Togetherness – Subway Middle East – Momentum Abu Dhabi and Dubai
SILVER – No Rights No Women – No Rights No Women – Leo Burnett Beirut
BRONZE – The Last Summer on Earth – Gravity Brewing – Interesting Times
BRONZE – Coke Studio – The Coca-Cola Export Corporation – FP7/DXB and UM
New Products Category:
GOLD – Molto Cheese – News Bigger Than Any Other – Edita Food Industries – FP7/CAI
SILVER – Maxibon Egypt Launch 2012 – Nestle Middle East FZE – JWT Cairo
Sports Marketing Campaign:
SILVER – Unleash Deadly – Adidas Predator Lethal Zones – Starcom MediaVest Group
BRONZE – Nike Middle East I Run Beirut – United Sports of Lebanon – Mindshare Lebanon SAL
BRONZE – Nike – The Sticker Wall – Nike Middle East – JWT Dubai / Mindshare Dubai
Shopper Marketing:
SILVER – The Sticker Wall – Nike Middle East – JWT Dubai / Mindshare Dubai
BRONZE – Simple Touches…Better Life – Lifescan – Initiative Dubai
Non-Food FMCG:
SILVER – Dove Nourishing Oil Care – Unilever – Memac Ogilvy & Mather LLC
SILVER – GLAD – Keeps Good Food, Good – DDB FZ LLC, Initiative & Socialize
BRONZE – Dove Master Brand Campaign – Unilever – Memac Ogilvy / OgilvyAction
BRONZE – Bringing Double Doom to the Germ World – Unilever – Memac Ogilvy/OgilvyAction
BRONZE – Pif Paf Gas Mask – Reckitt Benckiser Arabia FZE – Havas Worldwide Dubai
Food & Beverages – FMCG:
GOLD – The Last Summer on Earth – Gravity Brewing – Interesting Times
SILVER – Sprite Cricket Stars – Coca-Cola Middle East – Memac Ogilvy / Ogilvy Action
SILVER – Coke Studio – The Coca-Cola Export Corporation – FP7/DXB and UM
BRONZE – McDonald’s Quality – McDonald’s – Leo Burnett Dubai
BRONZE – Family Time Forever – McDonald’s – Leo Burnett Dubai
Personal Care Category:
SILVER – Dove Nourishing Oil Care – Unilever – Memac Ogilvy & Mather LLC
BRONZE – Let’s get it on(line)…and talk about sex – Reckitt Benckiser (RB) – Havas Digital Middle East Lebanon & Buzzman Paris
Best Use of CSR:
GOLD – Break the Silence – Himaya – Leo Burnett Beirut
SILVER – Who Deserves the Pepsi? – PepsiCo Egypt – Impact BBDO Cairo
SILVER – BLOM Demining – BLOM BANK – IMPACT BBDO & OMD Lebanon
BRONZE – Sprite Cricket Stars – Coca-Cola Middle East – Memac Ogilvy / Ogilvy Action
BRONZE – The Return of Dictator Ben Ali – Engagement Citoyen – Memac Ogilvy Label Tunisia