Created by Impact BBDO and directed by Ali Ali, the Mirinda Green Apple spots featuring a couple of glib characters, are fast becoming popular. There’s a certain feel to anything Ali Ali directs, and these have his footprints all over, especially the ‘Salwa’ spot.
It’s interesting coz fast-talkers are somewhat known for not being entirely honest. Too many words come out in too little time… a large percentage HAS to be bullshit. Here both the guy and girl claim to have done nothing once they find out they’re not drinking Mirinda, when in fact…
Tab mateegy neshoof ma3 ba3d?
Agency: Impact BBDO, Cairo
Executive Creative Director: Hussam Moro
Creative Director: Mohammed Kamal
Copywriting: Mohamed Ghamrawy, Mostafa Hamza, Omar Tarek
Art Director: Amr Mohsen, Sherif Mansour
Director: Ali Ali
Producers: Mohammed Abdelrehim, Saleh el Azab
Production House: ASAP
Group Account Director: Mostafa Shady
Account Manager: Yasmin Sweedan