Last week you had Saudi men and women dancing in public to loud blaring pop music. This week #SaudiWomenCanDrive. Congrats to all the ladies in the kingdom.
Brands have been quick to respond but what caught our attention was content by Ford and Always. Ford’s response was actually featured on several big websites including AdWeek who praised the ad saying it was “the perfect response”.
And this is what Always did.
Interestingly, the exact same visual idea won a Silver the year before at the Dubai Lynx. It was done by JWT Doha. Take a look below.
UPDATE: AdWeek has since updated their post featuring the original ad. Good riddance!
