Hardee’s in Kuwait has joined forces with the infamous hip hop artist Daffy to create a music video celebrating living large in everything you do. It’s called… El Large. Already making waves in the region, El Large mixes hip hop beats with Kuwaiti dialect and is guaranteed to get stuck in your head. In the best possible way.
The music video, launched on 15th November and supported by tailored executions across cinema, OOH, in-store and online, encourages people to upsize or Go Large on their meals for a chance to win huge prizes. Prizes like a 2018 Chevrolet Corvette, as well as an iPhone Xs being given away everyday – because why not.
The integrated campaign was created by Hug MENA, Hardee’s creative agency, and runs until mid-December.
Personally, I love it when ads don’t feel like ads and that’s why I enjoyed this one. Did you notice the FALLING SARS CHALLENGE reference in the last frame?
