Title: Superman
Client: IMAX Cinemas
Agency: The Tribe
Country: U.A.E.
Via: Arab Ad’s Creative
Interesting..
I always wondered about that..he’s defeated the forces of evil, gravity, crappy disguises etc., but has he conquered the realm of perspiration? Or has he just been relying on movie screens to never have the resolution that can pick up his shortcomings? Is that why this ad cleverly refrains from focusing on his face, then? Who knows what horrors may lie there…Well I’m grateful, the last thing I need to see is a Superzit..
Yes I have a lot of free time…Well, good ad all the same. Subtle, humorous and to the point..just the way I like it. And it won a Bronze at the Lynx so I guess someone agrees.