Qtel - It's a Boy

Agency: Impact BBDO Qatar
Chief Creative Officer: Carlos Amseyan
Executive Creative Director: Waleed Kanaan
Copywriter: Ken Trevor
Agency Producer: Rany Sarouphim
Account Manager: Hilda Abdel Malek
Account Supervisor: Adham El Deeb
Production Company: THE FANTASTIC FILM FACTORY Beirut, LEBANON
Director: Wissam Smayra
Producer: Alain Toubia


This is part of a TVC campaign promoting Qtel’s sponsorship of the Asian Football Cup – and all the emotions associated with the game. It builds on the insight that while there are many happy occasions in life, few give us the same cause for celebration as football.


Although I feel like i’ve seen this kind of stuff before, it’s still pretty funny. I like the way the guy says “It’s a goooooaaaal”, although maybe if “It was a girl” rather than a boy it would have sounded even better (aliteration n all).