All the MENA Cannes Lions 2017 Winners

All za metal. All za work. All za time.

Following their massive success at the Dubai Lynx, Impact BBDO Dubai was the most awarded MENA agency at Cannes Lions this year with 7 gongs in total. Bravo Fadi and the team!

In close second was Y&R Dubai who won 6 lions, 5 of which for their work (or was it New Moments work in Belgrade?) on “One Book for Peace”; a book that shows how similar the holy Bible and Quran are. This was the most awarded piece of work not from the MENA region by a MENA agency.

Leo Burnett Beirut’s campaign #UNDRESS522 against the Lebanese rape law won 5 lions making it the most awarded MENA campaign at Cannes Lions 2017.

FP7 Cairo’s (and the great Maged Nassar’s) “The Line Up Song” for Coca-Cola, probably my favorite piece of work this year, won 4 lions.

Memac Ogilvy’s controversial work for CIP “Potatoes on Mars” won 3 lions including a coveted Innovations Lion.

Congratulations to all the winners and a special shout-out to the underdogs: The Misfits and Beattie + Dane Kuwait for their award-winning work for Careem and Al Munayes Tea respectively. Well played!!

WHICH AGENCY WON THE MOST METAL?

Impact BBDO Dubai | 7 Lions
5 Silver + 2 Bronze = 31 points

Y&R, Dubai | 6 Lions
1 Gold + 1 Silver + 4 Bronze = 24 points

Leo Burnett, Beirut | 5 Lions
3 Silver + 2 Bronze = 21 points

Memac Ogilvy, Dubai | 4 Lions
1 Gold + 2 Silver + 1 Bronze = 20 points

FP7, Cairo | 4 Lions
1 Gold + 1 Silver + 2 Bronze = 18 points

The Classic Partnership, Dubai | 3 Lions
1 Silver + 2 Bronze = 11 points

TBWARaad, Dubai | 1 Lion
1 Silver = 5 points

FP7, Tunisia | 1 Lion
1 Silver = 5 points

Leo Burnett, Dubai | 1 Lion
1 Silver = 5 points

Misfits, Dubai | 1 Lion
1 Bronze = 3 points

Beattie + Dane, Kuwait | 1 Lion
1 Bronze = 3 points

Memac Ogilvy Advize, Amman | 1 Lion
1 Bronze = 3 points

Memac Ogilvy, Bahrain | 1 Lion
1 Bronze = 3 points

DDB, Dubai | 1 Lion
1 Bronze = 3 points

Grey, Dubai | 1 Lion
1 Bronze = 3 points

Geometry Global, Dubai | 1 Lion
1 Bronze = 3 points

Note:

– Turkey, Israel and Pakistan not counted
– Shortlists not counted
– Gold: 7 points | Silver: 5 points | Bronze: 3 points

WHICH WORK WON THE MOST METAL?

#undress522
Client: Abaad Resource Center for Gender Equality
Agency: Leo Burnett, Beirut

Silver Lion – Glass
Silver Lion – PR / Events & Stunts
Silver Lion – PR / Public Affairs & Lobbying
Bronze Lion – PR / Charities & Non-Profit
Bronze Lion – Entertainment / Brand Experience: Integrated

One Book For Peace
Client: Inter-Religious Council of Bosnia & Herzegovina
Agency: Y&R, Dubai

Gold Lion – Design / Books
Silver Lion – Promo & Activation / Public Sector
Bronze Lion – Print & Publishing / Art Direction
Bronze Lion – PR / Public Affairs & Lobbying
Bronze Lion – Radio / Branded Content & Programming

The Line Up Song
Client: Coca-Cola
Agency: FP7, Cairo

Gold Lion – Cyber / Social Video
Silver Lion – Film / Viral Film
Bronze Lion – Film Craft / Casting
Bronze Lion – Entertainment for Music / Use of Adapted Music

Skip Friday 13
Client: La Libanaise Des Jeux
Agency: Impact BBDO, Dubai

Silver Lion – Cyber / Microsite
Silver Lion – Direct / Travel, Transport & Leisure

Firecracker
Client: KFC
Agency: Impact BBDO, Dubai

Silver Lion – Radio / Restaurants & Fast Food Chains
Silver Lion – Radio / Casting & Performance

Click here to listen

Making Sense of Dyslexia
Client: Sydlexia
Agency: Impact BBDO, Dubai

Silver Lion – Design / Posters
Bronze Lion Campaign – Health & Wellness / Brand-Led Education & Awareness

Stop The Hunger
Client: Snickers
Agency: Impact BBDO, Dubai

Bronze Lion – Media / Food & Drinks

The Life Saving Scarecrow
Client: Varuna Pumps
Agency: Y&R, Dubai

Bronze Lion – Product Design / Social Impact

Potatoes on Mars
Client: CIP
Agency: Memac Ogilvy, Dubai

Gold Lion – Health & Wellness / Pro-Bono Led Education & Awareness
Silver Lion – Innovation / Applied Innovation
Silver Lion – PR / Use of Technology

Footnote For The Breast
Client: Medcare Hospital
Agency: The Classic Partnership, Dubai

Silver Lion – Promo & Activation / Use of Ambient Media: Small Scale
Bronze Lion – Health & Wellness / Brand-Led Education & Awareness
Bronze Lion – Direct / Use of Ambient Media: Small Scale