TBWA\Raad has transformed itself from an underdog to the most awarded MENA agency at the Dubai Lynx and Cannes Lions 2018. One of its big winner campaigns was for the Louvre Abu Dhabi where they created a highway audio exhibition. This campaign won 2 Grand Prix this year at the at the Lynx + 4 awards (Gold, Silver, 2 Bronzes) at Cannes. Here’s the case study:
Kudos to TBWA and the Louvre for making this happen. This was genuine work that was not easy to do, so hats off. I have to admit though that when I first saw this piece it reminded me of two previous campaigns that when combined equal The Highway Gallery:
JWT Riyadh’s “The Biggest Art Gallery in the World” that won Grand Prix at the Dubai Lynx 2015.
Geometry’s “Back Off Radio” that won several Lynx awards + Gold and Silver at Cannes 2015.
What do you think?